Assignment:
In this assignment, you will conduct research to determine the best strategies for The Walt Disney Company to employ in the next couple of years. Before you make any recommendations, you must research The Walt Disney Company, the industry itself and, of course, the competition. In addition to current practices, you must look for trends and movement.
Before you begin this assignment please be sure you that you have read.
Research the Walt Disney Company (DIS) and VIACOM (VIA). Look for similarities and differences between The Walt Disney Company and this major competitor. Here is a list of excellent web sites that you may use for your research:
www.hoovers.com
https://us.etrade.com/e/t/invest/markets
www.finance.yahoo.com
www.clearstation.com
Next, use the ECPI Online Library to research two or more recent articles about the strategies employed by firms in the entertainment/media industry. Here is a list of some of the best journals to find such corporate strategic information:
- Advanced Management Journal
- Business Horizons
- Long Range Planning
- Journal of Business Strategy
- Strategic Management Journal
- Harvard Business Review
- Sloan Management Review
- California Management Review
- Academy of Management Review
Summarize your findings in a 2 to 3 page report entitled Strategies Being Pursued by The Walt Disney Company in (1-2 years out). Your report should include your recommendations for The Walt Disney Company strategies and also any risks that might be involved.
Note: Be sure to cite your sources