From assignment 1 (Assume that a breakfast cereal manufacturer wants to learn more about the breakfast habits and preferences of the general population so that as they evaluate marketing opportunities in different metropolitan areas they will be better able to predict the success of different approaches to their marketing mix.)
Write a 3-5 page marketing survey plan presenting and justifying your plan for conducting the marketing survey using a probability sample. Make sure your survey plan addresses the specific research needs of the client. Include the following in your plan:
Identify the survey target population
Specify the appropriate data collection method
Determine the appropriate sample frame (working population)
Determine the appropriate selection of sampling method
Explain and justify the sample size
Explain the plan for selecting the sampling units.