Determine the application of behavioral economics in


Determine the application of behavioral economics in explaining individual choices and the effectiveness of public policy. In “Should Policies Nudge People to Make Certain Choices? "Economists Richard Thaler (University of Chicago) and Mario Rizzo (New York University) debate the wisdom of using nudge policies. BBC News published “Why a Nudge is Not Enough To Change Behavior" arguing that nudges are insufficient to address policy goals with respect to healthcare. After reading and evaluating both sides of the discussion, which side do you find most convincing? Which arguments do you think are most effective? Does the BBC article suggest other reasons to use nudges?

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Business Economics: Determine the application of behavioral economics in
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