Explain why people differ from the rational choice paradigm when identifying problems/opportunities, evaluating/choosing alternatives, and evaluating decision outcomes; and apply one of these to a real life professional or personal experience. Cite the textbook in your explanation.
Your response should be at least 200 words in length. You are required to use at least your textbook as an in-text cited source to support your response. All sources used, including the textbook, must be referenced with a full citation in APA format at the end of your entry. Both paraphrased and quoted material must have accompanying in-text citations.