Solved: Determine price premium obtained for bottled water, Strategic Management

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Determine price premium obtained for bottled water

Question: Need ideas for writing a paper on bottle water. Bottled water sells at least 200 times the price of tap water, with substantial price differentials between different brands. What are the key differentiation variables that determine the price premium that can be obtained for bottled water?

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Strategic Management: Determine price premium obtained for bottled water

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