Discussion Post: "Consumer Lifestyle and Situational Influences"
a) Go to Strategic Business Insights' Website and take the VALS survey. Determine if the VALS test provides an accurate representation of your buying habits. Speculate if the results of the survey will change over time, citing key external factors that would cause results to differ.
b) Watch the video titled "Targeting the Premium Dog Market". Then, go to the United States Census Bureau's Website and explore the 2014 National Population Projections: Summary Tables. What key situational variables will influence the dog owner target market? Provide two ideas of how premium pet product manufacturers can use this information in their market strategies.
The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.