"Purchasing Options and Customer Satisfaction" Please respond to the following:
Watch the video titled "Bass Pro Shops: Maximizing the In-Store Experience", located here. Examine which consumer market segments tend to purchase online versus in a mega retail store such as Bass Pro Shops.
Determine if there are common themes among market segments that influence outlet selection around which retailers can build market strategies.
Examine the post-purchase dissonance of consumers and its effect on brand loyalty. Propose two marketing strategies that companies may use to evaluate the level of post-purchase dissonance among brand-loyal consumers.