Homework: Fantasy Campaign
o Evaluate your marketing needs against your marketing budget.
o Generate a marketing and advertising strategic plan to meets the goals of your venture.
For Homework, you worked on a marketing campaign based on a budget that you calculated. For this homework, design a marketing campaign based on a marketing campaign budget of $100,000 for your product/service. Yes, you get to design the campaign of your dreams. This homework opens your eyes to various marketing opportunities using a larger budget. From this homework, new ideas can form that you could gradually implement later on.
For this homework:
• The objective should include (but not limited to):
o Title of the campaign. (What is your slogan?)
o What do you want the campaign to achieve? Be detailed, this is not as simple as I want more customers. What type of customers? Number of products/services to be sold?
o Be sure to state the positioning statement.
• Propose how you will measure success? (What metrics will you use?)
• Design the campaign. (Provide detail.)
o What is the advertising type (broadcast, outdoor, print, public service, product placement, and online/mobile)? There may be more than one focus.
o What is the advertising scenario?
• Explain why you selected this type of campaign (advertising type(s) and scenario)? (Why is this campaign appropriate for customer segment?) Provide detail.
• Determine how the campaign budget will be spent.
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.