Determine how proton can meet its advertising


Proton sdn bhd , manufactures luxury cars and trucks.the company believes that its most likely customers are hight-income women and men.to each these groups,proton has embarked on an ambitious tv advertising campaign and has decided to purchased 1-minute commercial spots on two types of programs: comedy shows and football games .each comedy commercial is seen by 7 million high-income women and 2 million hight-income men.each football commercial is seen by 2 million high-income women and 12 million high-income men. A 1-minute comedy ad costs RM50,000 and 1-minute football ad costs RM100,000 . proton would like the commercials to be seen by at least 28 million high-income women and 24 million high-income men.Use linear programming to determine how proton can meet its advertising requirement at minimum cost.

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Electrical Engineering: Determine how proton can meet its advertising
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