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Determine how market commonality and resource similarity

Discussion: "Apple, Inc: Keeping the "I" in Innovation" Please respond to the following:

• From the second e-Activity and the case study, determine how market commonality and resource similarity impact Apple's competitive standing in terms of its main rivals. Provide specific examples to support your response.

• Determine what additional steps Apple's competitors are likely to take and how Apple will most likely respond. Explain your rationale.

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Marketing Management: Determine how market commonality and resource similarity

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