Discussion Post: "Aldi (Supermarket)"
1. Assess your satisfaction with Aldi and make recommendations about how the company could modify its business-level strategy to both increase your overall level of satisfaction and to attract new customers. Provide specific examples to support your response.
2. Analyze the four business-level strategies discussed in Chapter 4 to determine which strategy most likely applies to Aldi. Determine how a shopper's experience might change if it switched to one of the other four strategies (your choice). Explain your rationale.
Four business-level strategies:
o Cost Leadership, Differentiation
o Integrated Low-Cost Differentiation
o Focused Differentiation
o Focused Low-Cost.
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.