Homework
Activity 1:
Three new-product ideas have been suggested. These ideas have been rated as shown in the Table below
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Product*
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Criteria
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A
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B
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C
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Weight (%)
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Development cost
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P
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F
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VG
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10
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Sales prospects
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VG
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E
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G
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15
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Producibility
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P
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F
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G
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10
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Competitive advantage
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E
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VG
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F
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15
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Technical risk
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P
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F
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VG
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20
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Patent protection
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F
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F
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VG
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10
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Compatibility with strategy
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VG
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F
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F
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20
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100
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* P = poor, F = fair, G = good, VG = very good, E = excellent
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A. Using an equal point spread for all five ratings (i.e., P = 1 , F = 2 , G = 3 , VG = 4 , E = 5 P=1, F=2, G=3, VG=4, E=5), determine a weighted score for each product idea. What is the ranking of the three products?
B. Rank the criteria, compute the rank-sum weights, and determine the score for each alternative. Do the same using the rank reciprocal weights.
C. What are some of the advantages and disadvantages of this method of product selection?.
Activity 2:
Using MAUT and the AHP, perform an analysis to select a graduate program. Explain your assumptions and indicate which technique you believe is most appropriate for this application.
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.