Problem
You will be working to help drive sales at Proof Lounge restaurant in Waterloo, Ontario. The client is open to taking your suggestion on who to target. They want you to pick a group that you believe you will have the highest success rate with and may even be a customer for them in the long run. Your goal is to gain 150 new customers/responses for the restaurant through a Direct Mail campaign using Canada Post. Ideally, these new customers will make a purchase during the campaign, and hopefully in the future as well!
Task
A. Determine a viable target market to focus your attention on. Explain who the target market is and what your campaign is in writing. Include at least 2 researched facts/stats about your target audience.
B. Make a sales letter that you feel would be effective in meeting the objectives laid out by the client. Ensure that you create all aspects of the direct mail piece (letter with elements, envelope)
C. Outline how many people you will send your direct mail piece to and their location4) Provide an overview of what it will cost to mail out (Canada Post) the piece that you created (include printing costs)
Written explanation of your target market and campaign offers
1) Screenshot of Envelope designs
2) Your Sales/Offer letter
3) Include a list of the neighborhood postal routes you will be targeting - the total number of mail pieces, and the associated costs (Canada Post), don't forget printing costs also