Problem
A. Determine a viable target market to focus your attention on. Explain who the target market is and what your campaign is in writing.
B. Create a sales letter that you feel would be effective in meeting the objectives laid out by the client. Ensure that you create all aspects of the direct mail piece (letter with elements, envelope)
C. Outline how many people you will send your direct mail piece. to and their location
D. Provide an overt-dew of what it will cost to mail out (Canada Post) the piece that you created (include printing costs)
Submit: A PDF of your report (all on 1 file please!)
a) Written explanation or your target market and campaign offer
b) Screenshot of Envelope designs
c) Your Sales/Offer letter
d) Include a list of the neighbourhood postal routes you will be targeting - the total number of mail pieces, and the associated costs (Canada Post), don't forget printing cost also (source yourself)