4 pages of information with 2 cited references that discusses:
1. Detailed information on a company that manages their own CRM "in house." What are the advantages and disadvantages of this company managing their own CRM in house?
2. Detailed information on a company that outsources their CRM. What are the advantages and disadvantages of this company outsourcing their CRM?
3. Which type of CRM (In house vs. outsourced) is the best method for businesses to use? If there isn't a "best" method, in what situations/scenarios is it advantageous to use one or the other?