Assignment:
Complete a market segmentation of no more than 1,400 words for your buyers. Be sure to include the following:
• Introduction/Conclusion/Paper Format (300 words)
• Detail the target market profiles for your consumer and/or organizational target markets. (150 words)
• Detail the target market key buying behaviors for your consumer and/or organizational target markets. (150 words)
• Detail the target market decision motivators for your consumer and/or organizational target markets. (150 words)
• How you will manage each stage of the PLC and include tactical plans for the Four Ps at each stage. (250 words)
• Expanding on your product offering from Week 2, provide the product mix for your team's new offering including:
• Create a new positioning statement for your product, and provide justification for your new positioning strategy. (350 words)
o features and benefits (100 words)
o branding & any other products in its line (100 words)
o its differentiating characteristics from competitive or substitute products, packaging and labeling, and warranties and guarantees. (250 words)
Use the Sample Marketing Plan in Ch. 2 of Marketing Management as a guide in developing the components of your plan.
My 2 parts are highlighted above
It is a new product for the iphone 7