Read Case 1 - Big Bottom Market on page 831 of the textbook. Answer the given questions:
1. Develop a one page marketing strategy for Big Bottom Market.
2. Include in the marketing strategy which social media tools the owners should use. How, specifically, should they put them to work?
3. Detail the promotion, publicity, personal selling, and advertising that Big Bottom Market could utilize for their marketing plan.
4. If the managers decide to create a new marketing campaign, what should be its unique selling proposition (USP)? What key points should the campaign emphasize?