Despite the above indications of a strong ethical culture within the company, a number of civil and criminal actions have been instituted against J&J. In November 2013, a massive $2.2 billion settlement was made to resolve claims resulting from the promotion of unapproved or off-labled uses for three drugs and alleged kickbacks to physicians and a nursing home pharmacy distributor.
A. Discuss the impact of this settlement on J&J"s market value