Despite gaining research from over 100 executives is


Implementing Marketing Analytics

Q1. Despite gaining research from over 100 executives, is marketing analytics an actual tool that is of any consequence or is it an extension to a contract that is unnecessary?

Q2. Can marketing analytics really provide the end user with a cost-effective solution in the decision-making process, in so much as the results can directly be attuned to the analysis?

Attachment:- businesscase1.rar

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Marketing Research: Despite gaining research from over 100 executives is
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