Discussion:
Review the book
1. Moral Motivation Across Ethical Theories: What Can We Learn for Designing Corporate Ethics Programs? by Simone de Colle and Patricia H. Werhane
2. Corporate Responsibility and Corporate Reputation: Two Separate Concepts or Two Sides of the Same Coin? by Carola Hillenbrand
The John Madejski Centre for Reputation, School of Reputation and Relationships, Henley Management College , Greenlands, Henley-on-Thames, Oxon , UK and Kevin Money The John Madejski Centre for Reputation, School of Reputation and Relationships, Henley Management College , Greenlands, Henley-on-Thames, Oxon , UK
Response the following questions:
How does your selected company manage its reputation and corporate citizenship?
What is the company doing right? Where can it improve?
What has your experience been? What do other stakeholders report about the company's citizenship and reputation?
What makes you remain a stakeholder?