Assignment:
The Maximum Company has invented an extra-strength, instant coffee brand to be called “Max-Gaff” and positioned to be stronger tasting than any competing brands. Design a taste-test experiment that compares Max-Gaff to the two leading instant coffee brands to determine which brand consumers consider to taste the strongest. Identify and diagram your experiment. Indicate how the experiment is to be conducted, and assess the internal and external validity of your experiment.
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.