Designing a conjoint analysis


Assignment:

Design a conjoint analysis experiment with at least four variables and two levels of each variable that is appropriate to a marketing decision. In doing so, define the compositional rule you will use, the experimental design for creating profiles, and the analysis method. Use at least five respondents to support your logic.

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format.

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Business Law and Ethics: Designing a conjoint analysis
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