Design of a service delivery system


Consider the design of a service delivery system for a new airline company operating between Detroit Metropolitan Wayne County Airport (DTW) and Orlando International Airport (MCO). The route between DTW and MCO is extremely competitive with several major airliners providing daily service. How can your design help the new airline company dominate the existing competition? What are some factors (theories) you have learned in Chapter 5 (Service Process Design) should be taken into consideration?

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Business Management: Design of a service delivery system
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