Assignment:
You will now apply what you have learned in this course by developing a plan for a health communications campaign. For this original plan, you will integrate work from previous assignments.
For this assignment, assume you are making a professional presentation to gain community support for your health communications campaign. Complete the following:
• Compile all your module assignments for reference.
• Design your health promotion campaign for your chosen public health issue.
Be sure to include the following as part of the campaign:
• A separate executive summary in MS Word format. Review the executive summary template (attached) that you will use for this assignment.
• A PowerPoint presentation that includes the following:
o A title page
o At least one slide each for the following major sections:
Preliminary analysis: Overall program goal
Outcome objectives: Behavioral, social, or organizational
Situation analysis and audience profile
Communication objectives
Communication strategies
Tactical plan: Messages, channels, materials, and activities
Evaluation plan
o Notes for each slide section to provide detailed content and narrative
o An attached list of examples and scholarly references
Write a 1-2-page executive summary in Word format.
Develop a 10-slide presentation in PowerPoint format.