Discussion:
One way to view customer-delivered value is the value chain. The value chain consists of all members of the marketing channel from producer to retailer who have a role in designing, producing, and delivering the product to the customer.
The value chain has three stages-design, production, and distribution. Design adds the features according to the requirements of the customer; production produces the specific product for the customer; distribution delivers the specific product to market where the customer expects to buy it. All three stages of the value chain are important in building customer-delivered value.
Quality is also an important factor for the customer. Firms who want to create customer value must focus on understanding how the customer defines quality.
While developing a product, any firm who wants to create a high customer value should understand the requirements of its customers at every stage in the value-chain process.
• Of the topics covered, which ones do you believe were most beneficial to you professionally, personally or academically?
• Which topics would you have liked to have covered more in depth?
Describe your overall experience with the course including things you liked and areas that could be improved.