Assignment: Marketing Research
Choose a company whose products you are familiar to use as the example for this exercise.
Design a mock up survey to gain primary data about your market.
• Choose the method you will use for your survey. (i.e. pamphlet, telemarketing, focus group, internet, etc.)
• Use four different types of questions and two cross reference target market characteristics (that is at least six different question types) Please refer to Chapter 8 and the Wendy examples as well as week 2's lecture.
• If you chose a pamphlet or focus group, use Microsoft Publisher, Word, or Adobe Photo Shop in order to design a pamphlet, double sided card, or worksheet. Attach it as a pdf file.
• If you chose an internet survey, use Survey Monkey.
• Provide the link to the survey in your paper and/or a copy of it if you use Survey Monkey.
• If you chose telemarketing, provide a script.
Write a 500 to 700 word essay
• Explain why you chose the types of questions you chose while discussing each type of question individually and its purpose.
• Explain why you chose the method you would use to attain the information. i.e. handout, telemarketing, or internet survey.