Part I: Design a customer survey to help determine media choices.
Based on the customer target that you analyzed last week, develop a survey of 5 to 7 questions to find out more about this segment. Make sure to include the following in your plans:
One question from your survey should ask customers what type of media they prefer, which can include traditional, digital, or social media.
Prepare the survey, and send it to at least 5 to 7 people this week who you believe would be interested in this particular computer.
Make sure the survey is returned to you during Week 3 so that you can tabulate your findings.
You will include an analysis of the survey findings to determine which media would appeal to customers in your advertising plan.
Part II: Select paid and earned publications or Web sites for your media plan.
Research information about advertising rates using online rate cards and advertising information for your print and digital media selections. You should list the following:
Your top 3 media picks
Why you believe the target market would read or view these publications or sites
Costs
Then, choose 2-3 publications or sites to which you could pitch a story idea for your public relations campaign. Explain how they would pitch the story idea for your computer to the editor of this publication or site to complement your paid media choices. Why are good media relations important to the organization?