Target (the U.S. discount retailer), H&M (the Swedish fashion clothing chain) and Primark (the U.K. discount clothing chain) have pioneered "cheap chic"-combining discount store prices with fashion appeal.
What are the principal challenges of designing and implementing a "cheap chic" strategy?
Design a "cheap chic" strategy for a company entering another market, e.g. restaurants, sports shoes, cosmetics, or office furniture.