Now that you have researched, investigated, and experienced companies that have a social entrepreneurial and/or sustainability focus, you are ready to pull it all together into a brand presentation to the CEO.
1.Design a brand campaign to roll out the new focus to the CEO.
2.Your brand campaign could be a multimedia product, an ad campaign, an event, or storytelling to excite your stakeholders on the new company focus.
3.Your brand campaign should make a positive first impression, is easily remembered and highlights the effect your company will have on society and the environment.
4.Be creative and innovative in your choice of media and presentation but remember your stakeholders and audience.