EXPERIENCE MARKETING RESEARCH:
Nike, Adidas, New Balance, Asics and VF Corporation are strong competitors in the athletic shoe market.
They all use different advertising and marketing strategies to appeal to their target markets. Use one of the search engines on the Internet to identify information on this market. Go to the websites for these companies and gather background information on each, including their target market and market share.
Design a (10 question) questionnaire based on this information, and survey a sample of students (at least 20).
Prepare an excel spreadsheet to report on the different perceptions of each of these three companies, their shoes, and related aspects. Present the report to your instructor, and defend your findings.