SRDS Assignment
Purpose:SRDS is a commonly-used planning tool in the advertising industry. This assignment is designed to enhance your capabilities in using this tool and applying the knowledge gained to develop more informed media plans.
Description:Your assignment is to build a regional media plan for a Chevrolet dealership with locations in Atlanta, Decatur, and Savannah, Georgia. Using SRDS, you should outline what local newspaper, radio, outdoor, and TV outlets make sense to utilize to connect with local customers.
Describe how you would recommend using each; i.e. would the outdoor be used as a directional medium to drive traffic to local dealerships? Would TV be used for awareness? Be clear as to the objectives for each, and how each supports the other.
Submission Instructions:To submit your findings, compose a 2-page maximum Word document with incorporated tables and visual elements. Include a separate page citing all sources referenced. Use MLA format.
Beyond the Basics: Using SRDS.com to Create Media Plans That Wow Your Clients
https://pages.srds.com/WBN-2015-05-19-SRDS-OnDemand.html