Propose solutions Proposes solutions that are sensitive to all identified issues There are many possible solutions; excellent papers will propose 2 solutions that each directly address MCM’s main business problem, are feasible, and consider all or nearly all relevant external and internal factors / considerations, with particular attention to the most important. 2 proposed solutions must be forwarded so comparisons can be made between them as part of the evaluation criterion that follows. Descriptions of alternative solutions must be sufficient for the target audience to recognize why they are alternatives worthy of consideration.