Description of the organization and its product


Discuss the following:

1. Identify three or more of the secondary sources of information available to REI. Develop a short analysis of the value of the secondary sources of information available to REI. How valuable are these studies to the compa

2. For your course project, the company you have chosen, along with the product or service for which you will conduct your marketing analysis. In your submission, provide a detailed description of the organization and its product or service. Give a rationale for your selection.

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