Description of the hypothetical health care organization


Problem: To fulfill the requirements of this week's assignment, provide a functional URL the chosen website.

Using the outline from Unit 7 as a start (telehealth services), the website should include the following:

  • A detailed description of the hypothetical health care organization, including the name, mission, and vision.
  • A detailed description of a health care program or service that is being marketing.
  • An analysis of five key measurable marketing strategies.
  • An explanation of methods for measuring these five marketing strategies.
  • An explanation of how each strategy incorporates marketing segmentation.
  • A detailed description of the target market.
  • An assessment of the demographic and geographic location of the target market.
  • A discussion on segmentation variables.
  • Any anticipated challenges with marketing to this population and recommendations for overcoming those challenges.

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