Introduction to Management
This assessment requires you to undertake research, and convey your findings relating the academic terms and concepts to a company of your choice.
To achieve this, you will need to first understand the academic materials, and how these concepts apply or describe the company based on the information uncovered in your research about the company.
The important aspects here are quality of your research, quality of your written assignment, and quality of how you relate the academic concepts covered in class to the information you uncover describing the company.
Tips: you don't receive any more or less marks for the choice of company, therefore it is recommended you chose a company that has sufficient information available in the journal database via the internet or other resources.
The company can be international or domestic with operational focus in domestic or global markets.
Overall, the focus of this assignment is for you to analyse the external environment of your chosen company and describe these in an informative report based on details shown in the table below. Your report must include all factors stated below.
You must use terms found within the study of management and you are encouraged to look up various textbooks and journals to further explore these terms and to gain additional knowledge on management in order to develop your knowledge and the quality of the assessment.
You are required to consult and correctly reference a MINIMUM of 10 different sources of information (most assignment achieving the top two grade levels available include 10 references)
You must use the APA Referencing system to acknowledge your sources of information (both in-text, and as a reference list at the end).
1 Description of the company, the nature of its business and any other relevant facts.
2 Provide a PESTEL analysis of the company
Ensure you include all of the factors; describe the factors and how your company is affected by the factors.
3 Undertake a Porter's Five Forces analysis of the company's competitive environment.
Ensure you include all five forces; describe the force and how the company's industry environment is affected by the forces.
4 List a minimum of FOUR(4) management recommendations you believe the company could enact to be successful in the future.
5 Provide a general conclusion of the current state of the company and its operating environment uncovered from the PESTEL and Porter's analysis.