Students will work in a group of 3-4 students to prepare a written report and presentation on the group's assessment of offering Saudi products in an international setting. Specifically, each group will select a business based on date products, camel products, Saudi perfumes, or another unique Saudi product or service and then select a country outside the Middle East in which they want to place their business.
The report should be prepared as advice to management/owner on entering the new market. Thus, the group will want to choose a country that would appreciate company products. Content of the report and presentation should include the following:
1. Description of the business, its product offerings, and the objective for going global
2. Information about the country in which you will offer the products and the rationale for selecting this country
3. An environmental scan of the country which includes data on sociocultural forces, political/legal forces, economic and financial forces, competitive forces, and trade data that may affect the business
4. Analysis based on the above about the market for your specific products
5. Mode of entry into the country and rationale for the selection
6. Final recommendations