REVIEW THE FOLLOWING ARTICLES:
The Comparison between NGO Marketing and Conventional Marketing Practices from SWOT Analysis, Marketing Mix, and Performance Evaluation Perspectives.
Fong Mun Yee1 Center for Southern New Hampshire University (SNHU) Programs, HELP College of Art and Technology, Kuala Lumpur, Malaysia Rashad Yazdanifard Center for Southern New Hampshire University (SNHU) Programs, HELP College of Art and Technology, Kuala Lumpur, Malaysia.
Marketing to the poor: A SWOT analysis of the Market Construction Model for engaging impoverished market segments1 Nicholas Santos, Marquette University, USA Gene Laczniak, Marquette University, USA.
Diagnostics vs. SWOT Analysis
Ion VERBONCU1
Andreea CONDURACHE2
Complete the following questions after reviewing this articles.This is your last assignment for your product or service in this course. You will be creating a Marketing Plan. You have been building pieces of your Marketing Plan each week. it is time to put all the pieces together and add the "executive summary". The executive summary is a brief overview of your plan, usually 1 - 2 pages long, and is placed at the beginning section of the Marketing Plan.
You will use your assignments from the previous weeks to complete your Marketing Plan. Additional information may also be used/required. Be sure to incorporate any feedback you may have received from your instructor when submitting your final Marketing Plan.
Your Marketing Plan should include (but is not limited to):
1. Description of your original product or service
2. Description of price vs quality of the product
3. Description of brand information
4. Discussion of your Break Even (BE) point
5. Explanation of your supply chain
6. Discussion on the SWOT analysis
7. Explanation of your focus group study
8. An executive summary. (Hint: the item number in this list is the same as the Week where you created this information!)
Combine all required elements and submit a 5-8 page Marketing Plan (paper). Include a title page and 3-5 references. Only one reference may be from the internet (not Wikipedia). The other references must be from the attached. Please adhere to the Publications Manual of the American Psychological Association (APA), (6th ed., 2nd printing) when writing and submitting assignments and papers.