Assignment task:
On-going Project Piece
Company: NIKE working with Walmart
Product: Sport Drink (Nike Quencher)
NEW Product concept: Nike Company will be launching a new product " Nike Quencher " to enter the sports drink market. Nike Company is well known for high-quality sports goods from footwear, apparel, and equipment. Thus, it is the perfect combination to release a new product line of sports drinks to boost and hydrate athletes and active consumers.
Question: Provide a detailed description of a business to business (B2B) market opportunity that exists for your new product. (Specific company, Company Characteristics). Provide a brief rationale.