Prepare a paper describing the purpose and value of integrated marketing.
1) Investigate a company and determine if the company has an integrated marketing campaign for a product or service that they sell.
2) If the company has an integrated marketing plan, what value does it add?
3) If the company doesn't have an integrated marketing plan, how might the company benefit from having an integrated marketing plan?
APA format, cite references in text, reference pg etc..
The company selected will be used in subsequent postings
Please make use of a minimum of three outside references.