Describing roles of corporate and business managers


Assignment:

Describe the roles of corporate, business, and functional managers in strategy formulation and implementation.

  • Corporate executives must provide answers to the question of where to compete, whether in industries, markets, or geographies, and how to create synergies among different business units.
  • General managers in strategic business units must answer the strategic question of how to compete in order to achieve superior performance. They must manage and align the firm’s different functional areas for competitive advantage.
  • Functional managers are responsible for implementing business strategy within a single functional area.
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Business Management: Describing roles of corporate and business managers
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