Assignment:
Describe a use for RFM analysis for Fox Lake. Consider golf, tennis, the restaurant, or the pro shop as candidates. Which do you think is best suited to RFM? Explain your rationale. For your application, explain what you would do for customers who have the following scores: [1, 1, 1], [3, 1, 1], [1, 4, 1], [3, 3, 1], [1, 1, 3].
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.