Assignment:
Consumer Promotions
Select one product. In a two- to four-page paper (excluding the title and reference pages), describe seven different types of consumer promotions from the twelve shown in Table 6.2 of the text and assess how each of the seven types would be applied to your product. Determine which strategy is the most effective and explain why.
The paper
• Must be four double-spaced pages in length (excluding the title and reference pages) and formatted according to APA style as outlined in the Ashford Writing Center. (Links to an external site.)Links to an external site.
• Must include a separate title page with the following:
• Must use at least two scholarly sources in addition to the course text.
• Must document all sources in APA style as outlined in the Ashford Writing Center.
• Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.
Describes the Seven Different Types of Consumer Promotions
Distinguished - Thoroughly describes the seven different types of consumer promotions. Effectively uses examples to support position.
Assesses How Each of the Seven Types of Consumption Promotions Would Be Applied to the Product
Distinguished - Thoroughly assesses how each of the seven types of consumption promotions would be applied to your product. Effectively uses examples to support position.
Determines Which Strategy is the Most Effective and Explains Why
Distinguished - Determines which strategy is the most effective and thoroughly explains why. Effectively uses examples to support position.
Written Communication: Control of Syntax and Mechanics
Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors and is very easy to understand.
Written Communication: APA Formatting
Distinguished - Accurately uses APA formatting consistently throughout the paper, title page, and reference page.
Written Communication: Page Requirement
Distinguished - The length of the paper is equivalent to the required number of correctly formatted pages.
Written Communication: Resource Requirement
Distinguished - Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.
Please utilize the following which will be upload as attachments:
Personal Selling
Sales Promotion
Article:
Zeelenberg, M., & van Putten, M. (2005). The dark side of discounts: An inaction inertia perspective on the post-promotion dip. Psychology & Marketing, 22(8), 611-622. Retrieved from the ProQuest database.