Assignent: KFF Product Launch Plan - Olive Oil In China
Write a 2,800- to 3,500-word paper explaining each of the following elements in your team's Product Launch Plan: The plan includes the following:
o Provides product description
o Explains product positioning
o Explains targeting
o Describes market needs
o Describes market potential and growth
o Provides a SWOT analysis for both domestic and international markets
o Describes the competition
o Provides marketing objectives and strategy
o Explains pricing
o Explains marketing communication
o Provides a distribution strategy
o Provides a budget showing expenses and unit forecast per quarter for 3 years
o Provides marketing research.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.