Describes a marketing manager


Which of the following statements BEST describes a marketing manager?

A). A marketing manager should know that most consumer complaints do not require a response because the consumer's dissatisfaction is beyond the control of the firm.

B).A marketing manager should recognize that many consumers who complain are troublemakers and that not much can or should be done about their complaints.

C). A marketing manager should assume that most customers who are dissatisfied will complain, but that people who are satisfied will not.

D). A marketing manager should be concerned that many of the complaints that are reported are never resolved.

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Business Management: Describes a marketing manager
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