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Describe zappos market offering what is zappos value


Read the case study "on Zappos", Please answering below questions. These are discussion questions and answer appropriate after reading CASE.

  • Describe Zappos' market offering.
  • What is Zappos' value proposition? How does it relate to its marketing offering?
  • How does Zappos build long-term customer relationships?

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Operation Management: Describe zappos market offering what is zappos value
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CASE study on Zappos.docx, The file contains the CASE and discussion on all three questions described in case. It is started discussion with a quote from Alfred Lin, the chairman, COO and CFO of Zappos’, that summarizes it case. According to case it is mentioned that Zappos’ marketing strategy paid full attention to the customer.

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ANTHONY

8/17/2016 12:19:58 PM

Is this complete case? thank you so much for expert's answer, i need some clarification on solution, The solution file contains the general discussion on questions. The case study "on Zappos" is also given in top. is this complete case? because i do not have case as well, i have only questions need to be answered by textbook, i dont have textbook, so i need complete case study "on Zappos" and answer for questions.