1. A. Going back to the photography business we discussed last week, who would you target? (Obviously, deciding what ‘your product/service is’ and “who your target audience is or audiences are’ are intertwined. This typically becomes an iterative process for entrepreneurs.)
B. Describe your target audience(s) demographically, psychographically, geographically and any other way that is appropriate.
2. What are the ways that you can communicate with your audience (especially prospects that haven’t heard of you and with whom you have no relationship)?
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