Problem: Scholarly Activity- Sales Management
You are a sales manager for a corporation that sells software to local businesses. You have been asked to create a new training process for a new group of salespeople who have been recently hired. Describe your sales training process using the six interrelated steps discussed in your textbook. Be sure to identify specific, measurable, and obtainable sales training objectives.
Assess Sales Training Needs, Set training objectives, Evaluate Training alternatives, Design Sales Training Program, Perform Sales training, and Conduct follow-up and evaluation.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.