Describe your product idea and theme
Describe potential users
list input from potential users that could be used to guide your design
explain why the proposed data needs are relevant to the product design
Your final document should include the following:
A brief description of your potential product
A profile of your target users
A discussion of what data you need from your users and how it will help guide your decisions about your product (a good idea is for this to include a rough draft of a user questionnaire)