Marketing strategy: Describe your market segmentation approach (variables used for segmentation) and its results, describe the segment or segments you have decided to target, the reason for your decision to target those segments, and how you believe the client should position and present itself/its projects to each target market. This part includes:
Market segmentation and targeting: Detailed target market description Brand positioning strategy/Unique Selling Proposition - with chosen target audience(s).
Marketing mix strategies: This section describes your marketing mix strategy (product, pricing, promotion, and distribution strategies) to create the desired and proposed positioning for the client and its products/services.
product
price
promotion
distribution