Discussion question
• Describe your experience of buying at least two consumer products which you thought were targeted specifically to meet your needs. Discuss the segmentation strategy that the companies that make the chosen products used in order to sell them.
• Describe one instance where you comparison shopped. Discuss the differences of each company that you researched in the following areas: product, price, distribution, and promotion. Explain the significant factor that made you choose one company over the other. Provide a rationale for your response.